Tags help you organise your data
Tags are only used for the bot’s responses such as Cards and Documents.
Attributes are used for categorizing users.
This will be especially helpful if you would like to segment a few users to receive test broadcasts.
Tags Page

Adding New Tag

New Tag button
To add a new Tag, click on the New Tag button on the top right corner of the page.
Firstly, select the type of medium you would like to tag.
Cards - For example, if a Tag called "sides" is created for a card; when a user searches for sides, the card will appear.
User -
Document -
Message -