Tags are only used for the bot’s responses such as Cards and Documents.
Attributes are used for categorizing users.
This will be especially helpful if you would like to segment a few users to receive test broadcasts.
To add a new Tag, click on the New Tag button on the top right corner of the page.
Firstly, select the type of medium you would like to tag.
Cards - For example, if a Tag called "sides" is created for a card; when a user searches for sides, the card will appear.