# Facebook Private Replies

As the owner of a Facebook Page, you may publish public posts for your current and potential followers - external Facebook users - to see on their News Feeds. Sometimes, you may want to loop these external Facebook Users to become Users of your bot.

[Facebook Private Replies](https://developers.facebook.com/docs/messenger-platform/discovery/private-replies/) is a unique feature that allows you to create the connection between a Facebook user's comment on a Page post and a response from your bot. If the Facebook user replies to the response, they will become a new User on your Users Dashboard.

{% hint style="info" %}
Facebook users who comment on your post will only become a user when they reply to the bot's automated response.
{% endhint %}

{% hint style="danger" %}
Ads are not supported for Facebook Private Replies
{% endhint %}

## Benefits

By using Facebook Private Replies, you will be able to convert Facebook users who comment on your Page posts into your Facebook chatbot marketing strategies.

<figure><img src="/files/nB8wApthqsLYBfhQ0Fd8" alt=""><figcaption><p>Private Replies --> Chatbot users --> Customers</p></figcaption></figure>


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