Broadcasts allow you to send bot-initiated messages to several users at one go. Use the broadcast function to send messages to all users, or a targeted group of users

Broadcasts Page

On the Broadcasts page, you will be able to able to see a list of all broadcasts your bot has scheduled and completed.

Creating a New Broadcast

To create a new broadcast, click on the New Broadcast button on the top left corner of the page.

When you click on it, the page redirects to the New Broadcast page.

In order to create a broadcast, enter details in these fields

Broadcast Story

The story that you would like to send to all your users.

When you select a story, you can preview it under the Preview Story area on the right.


The time that you would like to send your broadcast. You will have these options:

Schedule: Schedule your broadcast at a later date and time in your current time zone. A broadcast can only be scheduled at least 10 minutes in advance of the current time. The time selected will be in respect to your current timezone, which will be reflected above the Scheduled calendar

Timewarp: Schedule your broadcast at a later date and time in your recipients' individual time zones. A broadcast can only be time-warped at least 24 hours (1 day) in advance of the current time. The time selected will be with respect to your recipient's timezone. For example, If you send from Singapore and schedule delivery for 9 am UTC+8, your users in Jakarta would receive it at 9 am UTC+7 (translated to 10 am UTC+8).

Publish Now: Publish your broadcast right here, right now. When you publish your broadcast now, you will get a confirmation popup before it is actually published to your recipients

Target subset of users

Target your broadcast to a specific audience based on their profile fields, tags, and attributes. You can make your targeting as generic or as specific as you wish

The above example targets users who are tagged with "b2c", first spoke to the chatbot on Jan 1st, 2020, and have a first name of "Abhilash".

Previewing your Broadcast

When you enter the three fields above, you will be able to see its

Estimated Reach

The Estimated Reach is the current estimated number of recipients who will receive your broadcast based on your target subset of users. If you click on the preview link, you will be able to see a list of all the recipients on the right side of the page

You will also be able to preview the recipients by clicking the Preview Recipients button above and toggle the view from Preview Story


The status of the broadcast. Every new broadcast will have a default status of UNPUBLISHED. A status can be only one of the 4 values from here:




The broadcast is being setup


The broadcast is scheduled to a later time


The broadcast is being sent to its recipients


The broadcast has been sent to its recipients

The status field can also be viewed on the Broadcasts page, which will show a summary of all broadcasts

When you are done creating the broadcast, you can click on the red button below called Schedule or Publish Now, depending on when you scheduled your broadcast. Once done, you will get a notification that the broadcast has been scheduled and will be taken back to the Broadcasts page

Viewing Broadcast Details

If you click on the Scheduled Time of a broadcast, you will be taken to a page where you can view your broadcast details. On this page, you will not be able to change any preset fields. You will have the option to cancel the broadcast at the bottom.

Cancelling a Broadcast

You can cancel a scheduled broadcast by clicking on the Cancel Broadcast button at the bottom of the Broadcast Details page.

You will get a confirmation popup before the broadcast is finally canceled. Once the broadcast is canceled, it will be removed from the Broadcasts page. A broadcast can not be canceled when its status is FINISHED.

You also have the option of canceling the broadcast from the Broadcasts page directly by clicking on the delete button on the right.

You have the option of deleting a FINISHED broadcast this way as well.

Broadcast Guidelines

Different Messaging Channels have their own specific guidelines on the kind of content you are allowed to broadcast. The guidelines are listed below.

Facebook Messenger

Visit this link to learn more about the Facebook broadcast guidelines on Subscription Messaging and Sponsored Messaging.

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